Member-only story
The Most Valuable Lesson In Content Delivery I’ve Ever Received From A Marketing Guru
Insights on how to create a bond with your audience
“Don’t blow your load too soon.”
And with that, there is the lesson that has changed the course of how I create content, talk to people, and build my entire coaching business.
Every time I’m trying to explain my point, that lesson, that one statement rings in my head and makes me rethink how I’m approaching the way I do things.
I have the privilege of being married to the brilliant marketing mind of Charles Lee Collins who is the one who gave me this masterclass. Since that statement, there has been an ongoing lesson around it where I continue to ask questions and go deeper with learning every aspect of it.
It comes down to this…
As Charles has explained to me… It’s important to create context around what you’re trying to explain before you deliver the gold so the gold is received and appreciated instead of being discarded as just more info (or a quicky).
Preframe the Story
Preframing is a way of warming people up and giving them context on what you’re about to share so that they can understand the power of the lesson and where…
