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Exit Through The Gift Shop
Marketing lessons from Disney that will transform your business
When it comes to product sales, there is a psychological and emotional connection that needs to happen within the customer first before they will open their wallets and buy your products.
Disney became a master at this through his stories, movies, and theme parks.
Whenever I go to Disney, it’s incredibly enjoyable for me to sit back and watch the magic of the mass amount of sales happen, especially in Downtown Disney.
Yes, there is a magic to selling.
It’s a connection that happens between the customer, the story, and the product.
When the connection happens, sparks fly. Resonance is created. Magic is activated.
Beyond the magic, we can break this down into a logical, scientific process we can all follow and understand.
It really comes down to one thing:
People buy with emotion and justify through logic.
In fact, studies show that buying decisions based on only 8% logic and 92% emotions.(1)
Disney became a master at this process.
